Paul Carroll has been drawn to ink and the written word for as long as he can remember.
Born and bred in Leeds, Paul crossed the Pennines in the mid-70s to study English Language and English Literature at the University of Manchester, embarking, around the same time, on his first ‘serious’ editorial venture, rock magazine Liquorice, which lasted all of five issues before ‘musical’ differences with the other co-founders intervened.
Nevertheless, the experience was invaluable in teaching Paul how to get into concerts for free and how to garner albums for review purposes. It was at this juncture Paul knew he was destined for a career in PR rather than in the more noble art of journalism.
Ten years after starting his career and being inspired by legions of advertising and PR luminaries along the way, Paul set up his own PR consultancy, Communique PR, in Manchester in 1986.This proved to be a good move, as Communique went on to become one of the most successful PR operations in the UK, and the best fun anyone could have whilst in paid employ.
Communique was as well known for its own PR and creativity as it was for its client work, which is a good thing if you worked there but perhaps less so if you were a client. Nevertheless, big brand names to work on, an endless succession of awards and countless nights out around the agency’s Canal Street offices meant there were very few dull moments.
PR being a young person’s game, and Paul taking the hint after being awarded the ‘Best Old PR Professional’ accolade from the Public Relations Consultants’ Association, he sold Communique to WPP and exited the business in 2004 after 18 years in charge.
Nowadays Paul, as Zuma011, is working as a freelance marketing and business consultant; he hopes this sounds highly respectable while allowing him a fair degree of flexibility to write.
A Matter of Life and Death is Paul’s first novel, but be warned, he’s already working on his second one.